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The What's Love Concert Event is what you need!

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The “What’s Love?” concert is a unique & fun event designed to do just that… help you reach your community with the gospel.  We use popular love songs familiar to an unchurched audience, along with other pop culture elements, to explore the subject of love.  As the event progresses, the frailty of human love is shown and the faithfulness of God’s love is presented.


What makes this event unique?

  •  Reaches unchurched people

  •  Gospel presented clearly

  •  Can be a "break-even" event

  •  The theme resonates with everyone…Music is a universal language

  •  We supply you with promotional materials with an easy to follow step-by-step promotional plan

  •  Safe event for the disenfranchised from church to come back

  •  25-50% of attendees are new to the church

  •  Many guests return to the church

  •  Follow up made easy with tickets used as response cards

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The What's Love Band

Billy Lord • Cassie Lord • Brandon Sosebee • Nick McClure

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Billy & Cassie & Lincoln Brewster

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Billy & Cassie & Mac Powell (ThirdDay)

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Billy & Cassie Lord 

Billy & Cassie Lord founded this outreach band and event. Billy is the Worship Arts Pastor at Eagle's Landing Church outside of Atlanta, Georgia where he leads worship weekly with Mark Hall (lead singer of the Grammy-winning band Casting Crowns. Billy is a graduate of Liberty University where he attended on a full football scholarship. Billy grew up in a "football" home. His dad coached in the NFL for years with the Green Bay Packers, NY Giants, and the Chicago Bears. While at Liberty, he sang in the "Football Trio" and traveled the nation doing music with the Iron Man teams. Billy has now shared the stage with many artists including Casting Crowns and Mark Lowry among others and leaders such as Andy Stanley. Billy, his wife Cassie, and the entire What's Love Band have a passionate desire to use unique ways to help local churches reach people who otherwise may never come through a church door! Consider scheduling a What's Love Got To Do With It outreach concert today!

Billy performing with Mark Hall (Casting Crowns)

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Contact Us About What's Love Event

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Call 1.800.356.4963 or Email:

Feel Free to Text us at: 470.243.1940

(if texting, include your name & info so we know to whom we're talking!)

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